Product description
While the apparel industry shifted towards ‘active wear’ to compliment active lifestyles, we noticed that socks were left behind. To solve this problem, we set out to create a pair of socks that meet the technical demands of professional athletes, paired with premium design and comfort for any occasion. Out of a 500 sq/ft basement in 2016, our first pair of socks were created. Now 5-years later and millions of pairs sold, we remain focused on continual innovation and perfecting our all-day performance products.
Focus
Stay up compression and a seamless toe box keep your socks from falling down and bunching up. Adjustment free socks that stay in place all-day so you can focus on what matters most.
Breathe
Strategic venting and sweat wicking yarns allow your feet to breath and maintain an ideal temperature. Say goodbye to sweaty feet and say hello to a breath of fresh air.
Move
An engineered heel and mid-foot arch support prevent your socks from moving around in your shoe. No more abrasions and blisters as you move throughout your day.
Performance
Our dedication to performance is our most strongly held value, and we apply it across the board. We perform strongly as a team in the way we show up, as a brand in our focused mission, and in our reliable and diverse product offering.
Originality
Originality is our differentiator and is accomplished through our dedication to design. We believe that self-expression is a powerful driver, and our product reviews are a testament to that. We are inspired by our community and they are inspired by one another.
Sustainability
We're committed to mitigating and being accountable for our societal and environmental impact. We're in a fortunate position where we can prioritize sustainability—we have the drive, resources, and the loyal community to do so.
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